FreeBusy booking page can read specific URL parameters from the link to auto-fill participant details during the appointment booking process. This parameters are:

  • To auto-fill email: participant_email
  • To auto-fill name: participant_name

So let's see the workflow to personalize the booking experience for links shared as part of an email campaign using ActiveCampaign.

  1. Copy the booking page link that you want to use in the your email campaign

  2. Paste the link in your email template body as it is makes it easier to add personalization tags to the link.


  1. Add the following at the end of the URL: ?participant_email= and click on the Personalize Button in the toolbar at the top


  1. It opens up a Personalization window. Make sure you are in Contacts (in the left sidebar) and select Email Address. The personalized email tag gets added to the URL


  1. In order to add reference to the Contact's name, extend the URL with &participant_name=


  1. Finally click on Personalize button again to open up the Personalizaion window and select FullName to get the desired link:


You can then use this link as hyperlink to the text in your email template and offer
a personalized scheduling experience to all the recipients of your ActiveCampaign email campaign.